Peak, Kolathur
Read slide text
PEAK
Kolathur, Chennai
Brand development
Culinary direction
Setup & launch
Peak portfolio
Brand development, culinary direction and setup for Peak in Kolathur, Chennai.
The brief
Read slide text
The brief
A fried chicken corner
with its own character
The owners brought the name. OMFG shaped the identity, menu and preparation for opening day.
Our work covered brand and menu direction, kitchen setup guidance, recipe standardisation, SOPs and staff training.
The space
Read slide text
The space
Kitchen workflow, service positions and brand details planned together.
OMFG guided wiring, plumbing, lighting and wall-menu placement. The client handled civil execution.
Before setup
Brand installation
Groundwork & training
Read slide text
Groundwork & training
Planning with the owner
Site requirements discussed before work began.
Site coordination
Briefing the civil team on setup requirements.
Staff training
A menu with personality
Read slide text
A menu with personality
The Headliner
Pregame
Side Quest
A consistent voice across product names, descriptions and ordering choices.
The brand in use
Read slide text
The brand in use
Selected promotional artwork
Opening day
Read slide text
Opening day
Ready for
the first order
OMFG supported launch-day POS handling, customer service and coordination with the owners and team.
Kolathur outlet launched and handed over
Good ideas. Great taste.
Read slide text
Good ideas.
Great taste.
+91 90030 85339
offmenufoodandgourmet@gmail.com
@omfg.ind
The next Peak brief
Mahalingapuram, opposite LIBA. Adapting Space Brew Café’s existing infrastructure to Peak’s menu and design language.
OMFG
United India Colony
Kodambakkam, Chennai